The hashtags you should use depend on your goals, the content itself, and what happens to be trending when you’re posting your video.Īccording to Influencer Marketing Hub, these are some of the most popular general hashtags on TikTok as of May 2020 that you can copy and paste: There’s no tried-and-true formula for coming up with the right hashtags on TikTok. Those types of users are more likely to get further along your sales funnel, so they’re generally “higher quality” leads, but sometimes what you need is a broader approach to reach wider audiences. Popular hashtags are better for reaching a broader audience, while niche hashtags are better for targeting a specific demographic of users who are more likely to be interested and engage with your content in a meaningful way. You need to have the answers to these questions to know which TikTok hashtags will be most effective for your post. Would you rather go for maximum exposure, or target a specific audience more likely to engage with you?.What would you like them to do when they see it? (Share? Follow you? Make a purchase? Visit your website?).Who exactly are you trying to reach with this video?.As with any marketing strategy, planning your TikTok hashtag strategy starts with defining your goals: It means using TikTok hashtags in a conscious, calculated way that is most likely to help your content reach your desired audience. So what does it mean to have a TikTok hashtag strategy?
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